It's that time of the year when many of us are looking a little pale. But many people have also discovered an easy and safe way to get the golden glow of the sun, without the harmful UV effects.

There's something people love about that summertime look. And a unique towel is making that look easier to accomplish.

Kim Ferguson distributes the Tantowel.

"We can't keep them in stock," Ferguson said.

The Tantowel is a moist towel soaked with DHA -- the same ingredient used in other self-tanners. Ferguson says that the towel ingredients go on clear, then gradually changes color.

Dermatologist Dr. Sarah Weitzul says she likes anything that might reduce the skyrocketing number of skin cancers.

"Our cases are going up and up every year," Weitzul said. "You avoid the UV exposure that is the most important cause of premature aging and skin cancer."

Dermatologists say there are lots of good self-tanners on the market. The Tantowel is yet another way for people to avoid skin damage and stay younger looking longer.